Sales Accelerator Series

The Psychology of Solar SaleS

 HOW TO WIN DEALS AND INFLUENCE THE FUTURE

TAYLOR JACKSON

Clean Energy Executive, Consultant, and Growth Advisor 
Our bestselling on-demand course, now bundled with live workshops, Q&As, and more into a 12 Week Accelerator package that guarantees results for you and your team.

Includes 25 hours of on-demand content, plus six live workshops where you'll have access to coaching and feedback from the course author, as well as Q&A sessions, individual assessments, and more. 
  • Over 20 hours of on-demand video lessons
  • 10 Key Principles Driving the Solar Sales Process
  • Dozens of proven sales techniques
  • Turn technical explanations into sales momentum 
  • Downloadable sales scripts
  • Interactive exercises
  • Live coaching
  • Live zoom workshops
  • Private RSS feed for practice tapes
  • More

Solar Sales
MasterClass

Outcomes

Everyone who takes this course will
  • Improve their close rate by at least 10%, guaranteed*
  • Master over a dozen sales techniques for critical moments in the sales cycle
  • Know major equipment, core solar operational principles, and how to guide client technical choices 
  • Know how to apply ten key principles of psychology to understand how they could have won every lost client
Hidden motivations drive client behavior. They walk away from great deals, ghost without warning, and choose inferior competitors over your company. To understand how to bring in more deals, you’ll first have to understand why you’re losing them in the first place. 
In this Solar Sales Accelerator series, you’ll learn a groundbreaking, research-backed solar sales methodology - one that centers the motivations of the client instead of the product. You’ll learn how to connect, listen, and create compelling solar stories for any client that you meet.  
Over the course of several weeks, the accelerator will guide you through on-demand material, live workshops, and scripts for every step in the solar sales process.

 You’ll learn ten key principles from the science of psychology, and how they explain many of the mysteries of the solar sales process. For each principle, you’ll learn how to leverage it with your clients instead of being taken by surprise. 
With dozens of proven sales techniques and examples, you’ll be capable of converting more leads into deals and more deals into long-term referral engines.  

Solar sales shouldn’t be a numbers game. Every qualified client has reasons to go solar. This series teaches you how to find them.  

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Created by

Taylor Jackson

Clean Energy Executive, Consultant, and Growth Advisor
Taylor Jackson is a clean energy executive and consultant, serial sustainable entrepreneur, and Fulbright scholar, based out of Asheville, North Carolina. He served as Chief Operating Officer at Joule Solar as it grew from a local residential installer in New Orleans to one of the top developers and EPCs in the country. In 2019, he left Joule to found Finial Solar Consulting, which provides management consulting for scaling solar companies. In 2022, he launched Generation Solar, which designs custom courses and hosts workshops and bootcamps for growing solar companies. When he's not supporting the next generation of solar leaders, Taylor is often mountain biking through the Blue Ridge Mountains or enjoying live music in Asheville.