Navigating Commercial Solar Sales Complexity

FROM RFP-RESPONSIVE TO REAL RELATIONSHIPS

TAYLOR JACKSON

Clean Energy Executive, Consultant, and Growth Advisor 

Outcomes

Everyone who takes this course will
  • Master five proven techniques for getting through gatekeepers and in front of company decision makers
  • Master techniques for impacting client decision making processes in your company’s favor
  • Understand the “complex sales” ecosystem and create more accurate forecasting, planning, and lead scoring
Spending time responding to low likelihood RFPs?  Presenting to Operations Managers who aren’t even making the buying decision?  Are your great proposals sucked into black holes?
Despite huge opportunities and obvious advantages, commercial solar progress has lagged behind the residential and utility markets. Why? Because it can be extremely hard to sell, no matter how good the value proposition!

Multiple stakeholders, gate keepers, motivations, politics, and more kill deals.  Cracking commercial solar can yield big dividends, but it requires becoming an absolute sales ninja.  
In this workshop, we teach you proven techniques to go beyond spray and pray commercial sales techniques. Great solar sales consultants can cut through the noise, using proven methods from other big industries and building on foundational principles of psychology of sales. 
We’ll learn the tools of “complex sales” and practice techniques that will allow you to land meetings with the actual decision makers, uncover the factors driving their buying decision, and craft proposals that move forward instead of ending up in the recycling bin.

Course Lessons

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Created by

Taylor Jackson

Clean Energy Executive, Consultant, and Growth Advisor
Taylor Jackson is a clean energy executive and consultant, serial sustainable entrepreneur, and Fulbright scholar, based out of Asheville, North Carolina. He served as Chief Operating Officer at Joule Solar as it grew from a local residential installer in New Orleans to one of the top developers and EPCs in the country. In 2019, he left Joule to found Finial Solar Consulting, which provides management consulting for scaling solar companies. In 2022, he launched Generation Solar, which designs custom courses and hosts workshops and bootcamps for growing solar companies. When he's not supporting the next generation of solar leaders, Taylor is often mountain biking through the Blue Ridge Mountains or enjoying live music in Asheville.
Generation Solar was founded to support growing solar companies. From the technical to the personal, we help solar teams learn hard lessons with ease. By creating safe, fun, interactive learning environments, guided by experienced solar professionals, we accelerate your team’s development into all-star solar problem solvers.

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