Sales Accelerator Series

Psychology of Solar Technical Communication

COMMUNICATE COMPLEX CONCEPTS TO CLIENTS

TAYLOR JACKSON

Clean Energy Executive, Consultant, and Growth Advisor 

Outcomes

Everyone who takes this course will
  • Connect technical information to key deal drivers, including client values and common client narratives
  • Understand and explain solar operation to any client
  • Explain all of the most components of rooftop solar construction, along with the advantages and disadvantages of their companies product choices vs. their competitors
  • Explain the financial components of solar, including energy usage, bills, financing, and incentives
When a solar client’s eyes glaze over, your likelihood of losing them skyrockets.  When explaining how solar works, the wrong analogy, a long-winded explanation, or a confused client can end a solar deal before it gets started. 
The best solar sales consultants aren’t just great closers, they’re skilled solar educators.  They help their clients understand how solar works, but they go beyond just explaining - they connect to clients’ values, making the technical personal.
In this course, we help sales consultants become experts at solar technical communication.  
From explaining why their company uses a particular brand of roof attachment to breaking down a client’s utility bill, you’ll learn how to connect with your client, communicate complex topics with ease, and build a relationship of trust that leads to more deals and happier clients.

Course Lessons

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Created by

Taylor Jackson

Clean Energy Executive, Consultant, and Growth Advisor
Taylor Jackson is a clean energy executive and consultant, serial sustainable entrepreneur, and Fulbright scholar, based out of Asheville, North Carolina. He served as Chief Operating Officer at Joule Solar as it grew from a local residential installer in New Orleans to one of the top developers and EPCs in the country. In 2019, he left Joule to found Finial Solar Consulting, which provides management consulting for scaling solar companies. In 2022, he launched Generation Solar, which designs custom courses and hosts workshops and bootcamps for growing solar companies. When he's not supporting the next generation of solar leaders, Taylor is often mountain biking through the Blue Ridge Mountains or enjoying live music in Asheville.
Generation Solar was founded to support growing solar companies. From the technical to the personal, we help solar teams learn hard lessons with ease. By creating safe, fun, interactive learning environments, guided by experienced solar professionals, we accelerate your team’s development into all-star solar problem solvers.

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