Trust-Driven Solar Sales

With solar sales, trust is everything.  The most trusted company usually wins. 

But our time with clients is limited.  How do we communicate our trustworthiness... fast?

In this course, you'll get
  • Four Techniques You Can Use to Rapidly Build Trust with Client, communicating your company's character, interests, and mission without being preachy or awkward.
  • AI Practice Partners to Try Out Your Techniques in Common Client Scenarios. 

Your Solar Sales Guide

Taylor Jackson

4x Clean Energy Founder, CXO, and Solar Management Consultant
  • Using the "Origins" Sales System, Sold 30 Residential Systems in a Single Month as an Early Career Sales Consultant
  • Generated >3M+ REV Annually in Residential Sales
  • More Than Two Decades of Clean Energy Experience
  • Led a National Top 20 Solar EPC (50M+ REV)
  • Dedicated to Mentoring the Next Generation of Solar Leaders!

Taylor's Journey and the Origins Program:

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Outcomes

Everyone who takes this course will know how to
  • Understand the psychology of how clients evaluate the trustworthiness of companies
  • Know four techniques for communicating your company's interests, values, and ethics
  • Learn the surprising science of how your "bias" can be leveraged to build MORE trust, instead of leaving your client suspicious
Training Trusted by Solar Teams 

Course Includes:

Videos on Best Practices with Client Examples

AI Practice Exercises

Is "Trust-Driven Solar Sales" the right course for you?

Our other courses cover marketing, metrics, technical sales topics, and advanced sales skills in greater depth.  
Need more advanced courses, coaching, or a demo of our complete AI-Driven Solar Sales Enablement System?   We have thousands of videos and interactive features, most of which aren't publicly available to non-members. 

Book a call to discuss your needs:
Create an account for immediate, free access to the intro sections of the course, or enroll today for full access.

Course Contents

Sample a few video lessons from this course for free!

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Created by

Taylor Jackson

Clean Energy Executive, Consultant, and Growth Advisor
Taylor Jackson is a clean energy executive and consultant, serial sustainable entrepreneur, and Fulbright scholar, based out of Asheville, North Carolina. He served as Chief Operating Officer at Joule Solar as it grew from a local residential installer in New Orleans to one of the top developers and EPCs in the country. In 2019, he left Joule to found Finial Solar Consulting, which provides management consulting for scaling solar companies. In 2022, he founded Generation Solar Academy, which designs custom courses and hosts workshops and bootcamps for growing solar companies. When he's not supporting the next generation of solar leaders, Taylor is often mountain biking through the Blue Ridge Mountains or enjoying live music in Asheville.
One size fits all pitches don't work for solar sales. 

Every potential client comes to solar with unique values, motivations, and needs.  Your job is to find them.  Connect your proposal to what your client values.  

In this course, you'll get
  • 2+ Hour Videos Detailing a Step-By-Step Values-Discovery Process You Can Use With Your Client, from Cold Reads from Your CRM Data to Personalized Proposals.
  • The Seven Most Common Client Motivations and Specific Questions You Can Use to Uncover Them
  • How to Dig into Your Client's Motivations to Uncover the Deeper Values and Pain Points that Drive Deals.

Your Solar Sales Guide

Taylor Jackson

4x Clean Energy Founder, CXO, and Solar Management Consultant
  • Using the "Origins" Sales System, Sold 30 Residential Systems in a Single Month as an Early Career Sales Consultant
  • Generated >3M+ REV Annually in Residential Sales
  • More Than Two Decades of Clean Energy Experience
  • Led a National Top 20 Solar EPC (50M+ REV)
  • Dedicated to Mentoring the Next Generation of Solar Leaders!

Taylor's Journey and the Origins Program:

Write your awesome label here.

Outcomes

Everyone who takes this course will know how to
  • Use the "Battleship Strategy," a step-by-step strategy for uncovering the values of every single client you speak with.
  • Know the seven most common motivations for going solar according to the data
  • Use CRM data for "Cold Reads" - start reading your clients before you've spoken.  
  • Know questions that turn the technical Into personal, steering education conversations into discussions of the deeper values driving deals
  • Know how to use discovery information to drive solar deals. 
Training Trusted by Solar Teams 

Course Includes:

Videos on Best Practices with Client Examples

AI Practice Exercises

Generation Solar was founded to support growing solar companies. From the technical to the personal, we help solar teams learn hard lessons with ease. By creating safe, fun, interactive learning environments, guided by experienced solar professionals, we accelerate your team’s development into all-star solar problem solvers.

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VISIT OUR WEBSITE: www.generationsolar.us

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